This guide contends that a company must look closely at itself and assess its abilities and the needs of its market to gain an advantage on its competitors, and shows how some businesses have made full use of their existing capabilities to increaseMoreThis guide contends that a company must look closely at itself and assess its abilities and the needs of its market to gain an advantage on its competitors, and shows how some businesses have made full use of their existing capabilities to increase sales, decrease response time, develop new products, and reduce costs.